At the end of the day, marketing communication does not deliver Essay - 1

At the end of the day, marketing communication does not pay off adverts, or direct mail pieces, or PR and corporate identity programs. We deliver results Discuss what you think is meant by this statement - Essay ExampleThose involved in marketing focus on catching consumers attention through knavish slogans, media exposure, redesigning packages and endorsements from celebrities. Marketing includes what is known as the four Ps which are product, people, place and promotion (Kerin, 2012).A result oriented business knows very well that it cannot bear up under to play around with marketing communication. Marketing communication is a fundamental part of any businesses marketing department. As a key element, communication plays a major part in marketing, as a process it uses words, signs, sounds, images, and behaviors to express ideas, feelings or even thoughts to a telephone receiver. In short, it is conveying in shitation to a recipient with an expectation of a feedback. With that kno wledge, marketing communication simply put is the deployment of every media to convey a message to the market. It covers advertisements, branding, printing materials, direct marketing, packaging, online presence, sales presentations, PR activities, sponsorships and galore(postnominal) more (MaRS, 2012). In as much as marketing communication has a hand in these activities, its main goal is to deliver results in the form of brand loyalty.Marketing communication is geared towards two major objectives create a sustainable demand for the product (brand loyalty) and to make the sale cycle shorter (Marsdd.com 2012). tasting creation is often a long term objective as it is aimed at using tools of communication to place the company or product in the mind of the customers targeted. To place or position a product and build a brand is not an overnight adventure, but requires consistency and time in communication, product, pricing and distribution to show degree of commitment by the company. W hen preference is done through building brands, it helps impact the market share, access to talent and favorableness as a means for companys long term value provision. Communication through

Operations Function Essay Example for Free

Operations Function EssayThis therefore implies that Operation Management decisions are not made in isolation. Rather, each decision is intertwined with other organizational functions following the strategic direction developed at the top level of the organization. In a nutshell, many of the decisions made by trading operations managers are interdependent on information from the other functions. At the same time, other functions cannot be carried out properly without information from operations as detailed below 1. finance The finance function ties all departments together with monetary measurements that tell whether the company is making money. They also regulate the acquisition of funds to keep the business operations going, and investing money received wisely. Finance managers need to recreate closely with the operations function to be able to determine the need for capital investments, make-or-buy decisions, graft expansions, or relocation of business operations. On the other hand, operations managers cannot make large financial expenditures without understanding financial constraints and methods of evaluating financial investments. It is essential for these two functions to work together and understand each others constraints. . Sales and marketing The sales and marketing function focuses on maintaining and attracting clients to the companys products and services. To be able to satisfy customer needs, the marketing function needs to understand what operations can produce, what due dates it can and cannot meet, and what types of customization operations can deliver. The marketing function can develop an fire marketing campaign, but if operations cannot produce the desired product, sales will not be made. In turn, operations managers need information about customer wants and expectations.It is the responsibility of the operations function to design products with characteristics that customers find desirable, and they cannot do this without regular coordination with the marketing department. 3. Information and Communications Technology (ICT) ICT is the function that enables information to flow end-to-end the organization and enables the operations function to operate effectively. The ICT function must understand the needs of operations and endeavour to meet those needs as regards timely grooming of required information.

Curriculum Alignment Research Suggests That Alignment Can Improve Student Achievement Essay Example for Free

Curriculum Alignment explore Suggests That Alignment Can remediate Student Achievement EssayAlignment is a match between two categories and Curriculum describes what gets taught (Squires, 2012). Curriculum alignment attempts to put to maximum effect the race among three categories namely the taught course of study, the written curriculum, and the test curriculum. It shows how the preceding(prenominal) can be used to improve scholarly person achievement thus explaining how the image for a curriculum can be aligned to state standards and state specialisedations for effective instructional process (Squires, 2012).This article serves to provide a backup into a curriculum design that makes sure what is tested gets taught. It also shows the difficulty that is encountered in in having numerous assessment standards and seeks a way to eliminate the challenge and secondly a specific curriculum can be potentially aligned to more than one standard.From this article, we get to find f rom Balance curriculum that when a curriculum is properly aligned, student achievement and performance improves. According to Squires (2012), when taught curriculum is aligned to written standards, there is increased, strong and positive student achievement. Squires (2012) showed textbook studies fostered a limited range of come across strategies such that the emphasis is frequently on problem solving rather than learning by reading, discussion and argument in order to acquire the familiarity to solve a problem of ones own choosing.Squires (2012) showed that textbooks may not be well aligned to state tests and it would be prudent for the drill districts to identify the gaps and provide the teachers with materials to cover the gaps. In order to align the state tests (test curriculum) to state standards (written curriculum), Marzano came up with a benchmark for comparing all state and home(a) professional association standards to each other and created a website where the same co uld be achieved for instance, Archives (www.aligntoachieve.com) provided four criteria for alignment of textbooks to standards that are content, performance, level of difficulty and balance and range. From above we also find there is constraint in testing time where only a limited number of concepts can be assessed effectively (Squires, 2012).From (Third supranational Mathematics and Science Studies) TIMSS study findings, it is significant to note that the content of a countrys curriculum affects student achievement and that for student learning, the extent of opportunities to learn will depend on the time the teacher spends on the topic which translates to greater performance. A district must control time and content cover at a specific time if the results are to improve of which it is the function of the curriculum. The districts can assist in aligning, structuring, implementing and assessing the curriculum (Squires, 2012).ReferenceSquires, D. A. (2012), Curriculum Alignment Rese arch Suggests That Alignment Can Improve Student Achievement, London, Routledge.Source document

Stop smoking Essay Example for Free

Stop smoking EssayWhether youre a teen smoker or a lifetime pack-a-day smoker, quitting can be tough. But the more you learn about your options and prepare for quitting, the easier the process will be. With the right game plan bespoke to your needs, you can injure the addiction, manage your cravings, and join the millions of battalion who have kicked the habit for good.Smoking tobacco is both a physical addiction and a psychological habit. The nicotine from cigarettes provides a temporary, and addictive, high. Eliminating that regular fix of nicotine will cause your body to experience physical withdrawal symptoms and cravings. Because of nicotines feel good effect on the brain, you may alike have become accustomed to smoking as a way of coping with stress, depression, anxiety, or even boredom.At the same time, the act of smoking is subjective as a daily ritual. It may be an automatic response for you to smoke a cigarette with your morning coffee, while taking a break from w ork or school, or during your commute home at the end of a long day. Perhaps friends, family members, and colleagues smoke, and it has become part of the way you relate with them.To successfully quit smoking, youll need to address both the addiction and the habits and routines that go along with it.While some smokers successfully quit by going cold turkey, most people do better with a plan to keep themselves on track. A good plan addresses both the short-term gainsay of quitting smoking and the long-term challenge of preventing relapse. It should also be tailored to your specific needs and smoking habits.

History of Food

History of foodWILD FOODHISTORYAbout 8000 BC conclave was the main basis of fare. Round 10,000 BC, in the New Stone climb on, passel started agriculture, and then spent a smaller amount of period gathering. Present they well-bred grain as a replacement for gathering it. People also started to grow figs and lentils and parsnips and peas. But they kept back on pick many of former(a) wild foods similar berries, apples, pears, olives, and methamphetamines. They collected snails from the bushes. By the Bronze Age (round 3000 BC) people planted many other kinds of food and collected less. People of Bronzed Age Cultivated grains and vegetables and also planted olive trees and fruit trees. S coin bank, people pick berries, herbs, mushrooms, and loony in the wild. Actually, the condition has not changed so much from past till now. Nowadays, so many people still hoard nuts and berries and they also still gather herbs and mushrooms.Its seem like collecting is a quite lazy, unsystemat ic kind of system to get foodstuff, and they dont want much information. But truly it is very complex. They have to knowledge about where are the plants like where the berry bushes and nut trees are developing. They have to know growing conductions of each of them will come ready (ripe), so that they dont miss to collect all the berries. They have to organize stuffs so that they are in the correct place at the correct time. Then also, they have to pick the berries they also have to preserve it and collect it in the gunstock they have to separate the dry the berries and the grains and herbs and the fruits, and pickle the olives. Mainly people who grow the most of their food from gathering and have a fixed way that they run round every year, so that they will be at the right place at the right time period to get ripe nuts from the nut trees and at the olives when the olives become ready to collect.WILD STRAWBERRIES(Reference https//www.pinterest.com/pin/201395414563255124/ )BACKGR OUND Non-commercial wild food contains fish, insects, animals and plants that are harvested or hunted for own feeding. Such collecting of wild food stuff is not matter to observing or risk organization in the way that commercially presented food. It is analysis of non-commercial wild food stuff undertaken by NZFSA. NZFSA decided that wild food is risk free to the public health in New Zealand. But, the review did expose a neglect of information about harvesting and eating patterns of wild food and also how to safely harvest food (plants) and consume wild foodstuff, and also about the bacterias like the sources of foodborne illness. It is based on the presently available records. The three wild food groups with the maximum risk status are deer, shellfish and pigs. NZFSAs Strategy for Relating Mori in the Food Safety and Consumer Protection Issues will support the application of the bats Food Project for Mori peoples. NZFSA has established the educational resources for the Maori comm unities a Wild Food Safety DVD and two opposite booklets, Food Safety for Seafood Gatherers and Food Safety for Hunters. NZFSA displays that the shellfish toxicity concluded the Marine Bio toxin Programmed, so that customers of non-commercial shellfish net be advised when shellfish in their zone then it is unsafe to have it and collect it. The other two foods (deer and pigs) that were recognized as potential high-pitched risk.(Reference http//waterlegacy.org/saving-wild-rice-sulfide-mining-pollution )CULTURE OF WILD FOODStill there were associations tries to describe wild culture, there was not any accepted definition of it. Smith chosen his colleagues and audiences to image the meaning of wild cultures throughout the titles of the tasks in which it looked, where the social background was at play that is, that it existed a serious-sounding and perchance honest academic magazine printed by a preserving culture with a lengthy name, all devoted to a topic no one recognized anythin g about. Assigning the serious and the non-serious in a method that make logic and interested became part of the artistes work. Previously there was Smiths fresh description of wild culture (the articulated ecotone between what people do and wherefore they cant control in nature), no single clarification happened around which the S.P.W.C artists effort was completed. Some people said that it was the vagueness of the knowledge, the incapability to title it down that made it so eye-catching. In the lack of real explanation, Smith open a metaphor, which he has freshly changed On the surface of a clear painting is the military man physical reality that is portion of our ordinary life, and in the related are basics of nature, unseen and seen, that are very much active but that people arent always alert of, whether out of apathy, convenience, ignorance, or any state of blackout or selfishness that donates to the interruption from our original history and our current psychic hold on the home land. Wild culture is the two planes, background and foreground, seen together.(Reference http//farmprogress.com/story-indian-country-bringing-revolution-wild-food-culture-9-120453 )INNOVATIONSSparkling soft drinks are also as a great demand in Africa. To trope additional growth on this market, WILD tastes and Specialty Ingredients resents novelties featuring new flavor profiles created on its original fermentation equipment. WILD tastes and Specialty Ingredients ideas for still drinks also better builders possible for additional growth. Food drinks technology in Africa, WILD tastes and Specialty Ingredients orients its competency in this part with product ideas counting emulsion-based decisions as well as milk and juice variations. These answers meet the demands of customers in Africa who want premium-quality drinks which have a flavorful taste. The most popular flavors here are tropical fruits like strawberry guava and mango. In adding, WILD Flavors and Specialty Ingred ients displays non-alcoholic border drink ideas such(prenominal) as juice-based drinks with pia colada and sangria flavors.PRODUCTION METHODThe cultivated technique called Wild Farming. It is a growing different to factory farming. It consists of implanting crops that are extremely associated and kind to the natural ecosystem. It includes intercropping with inborn plants, resulting the contours and geography of the land, and backup to the local food chains. The goal is to turn large crop yields, while still indorsing a healthy environment. Wild farming is a reaction against the control of factory farming. Up till the mid-20th century, farming crop yields depend on natural inputs such as natural soil resources, rainfall patterns, built-in biological control mechanisms and recycling of organic matter. Presently, pastoral performs have been conventionalized to contain large mono cropped fields and use of synthetics fertilizers and pesticides. Avoiding the conventional farming practic es, wild farming adopts many practices from sustainable agricultural systems such as Greywater systems, permaculture, forest farming, and agroecology.SOCIAL INFLUENCES OF WILD FOODCommunity effects have been shown to be very significant to overcome food neophobic in unsalted children. But, there is no. experimental proof about whether social effects on food acceptance are specific, that. is if models eating the same food as the child are more effective in sponsoring food acceptance than .eating a different food. We measured childrens behavior towards novel foods when an adult model A was not eating (Presence condition), B was eating a food of a Different pretext (Different color condition), and C was eating a food of the same color (Same color condition). We tested 26 children (ages 2-5 years old) enrolled from The Pennsylvania State University day care amenities. Grades show that kids accepted and ate their novel food additionally in the same color form rather than different colo r and in the Presence conditions. Hence, in young children food acceptance is promoted by specific social influences. These data show that children are more love to eat new food if others are eating the same type of food than others are merely present or eating another kind of food.

Strategy Used By Premier Inn

strategy Used By Premier clubPremier society is the UKs biggest and fastest suppuration hotel company, owned by Whitbread. And the company contributes 70 of the total profits of Whitbread (Annual Report, 2009). As the hotel industry, the development of Premier society is spiritedly dependent on the macro-environment, especially the tourism industry. Indeed, hotel industry and tourism industry shed been so close that the following reduce in tourism after the stinting crisis has strong impact on hotel motions. However, the British hotel industry has been suffered significant loss although it has manifested recovery during the previous years.Last year, the continuing crisis in global finance and trade has triggered the worlds worst sparing plunge. UK precious economic contraction was described by Sir Terry, Tescos chief executive, as low point. However, from the second half of year 2009, the UK economy appears to be in a soft recovery. Companies have begun to hire and consume rs seem to be increasing. This paper focuses on the strategies used by Premier hostelry in this situation. Then we will review these strategies, and root on some resolutions to close the gap. The following section will in like manner use PEST analysis to audit the macro-environment that Premier Inn is facing.2. Review on the Strategy Used by Premier InnIn this part, we will review the strategies that used by Premier Inn. And we will only focus on the selling strategy and run strategy.2.1 Marketing StrategyMarketing strategy is very fundamental and even could be the biggest factor in the success or bereavement of the company. Premier Inn also attached great importance to the marketing strategy. In this year, the company makes an additional 8 one thousand thousand pound in marketing enthronisation (Annual Report, 2009).First, Premier Inn has start out a commercial action plan to enhance its status as the preferred hotel brand for travelers and to deplume more leisure custome rs. They put in place four key levers in their marketing plan focused advertising increased sales application Premier Offers and widening reservation distribution (Annual Report, 2009).Furthermore, the new website went live in November 2008 and has increased visits by 80, and straightaway the site helps to attract over three million visits per month (Annual Report, 2009).Third, Premier Inn has also determined out development of a new 267 bedroom budget hotel at Stratford, which adjacent to the Olympic roll (Annual Report, 2009). It can be seen that Premier Inn has already prep atomic number 18d for the 2012 Olympic Games.2.2 Operating StrategyThis paper considers that operating strategies in Premier Inn are as followsFirst, Premier Inn has specific short and medium term growth programs, which give employees a specific direction. For instance, the company wants to increase room number in November 2010 by over 2500 rooms and target a 32 increase to 55000 rooms in the UK by the en d of 2014 (Annual Report, 2009).In addition, the Premier Inn has decreased the overheads instead of adopting streamlining management, promoting the back-office processes and delivering a series of procurement initiatives. The company want to control cost tightly, through both procurement and operation efficiencies. And this helped underpin its operation margin.Last but not the least, the Whitbread launched Good Together program in January 2010, to drive sustainable performance and further deepen its corporate responsibility. This program has set goals for CO2 reduction, sustainable sourcing and waste management (Annual Report, 2009). Premier Inn also announced that they would build green hotel. The 60 bedroom Premier Inn, starting the line of products in autumn 2010, will use the best level sustainable construction materials to reduce 30 carbon emission and 40 water savings.3. valuation on the Strategy Used by Premier InnA PEST analysis is an outline that classifies environmental influences such as political, economic, social and technological forces (Camisn, 2000). The analysis inspects the impact of each factors on the business (, 2009). The results can be used to seize the opportunities or to make contingency plans for threats when preparing business and strategic plans (Byars, 1991 Cooper, 2000). In this part, we will use PEST analysis to evaluation the strategy adopted by Premier Inn. Owing to the limited understanding of the technology, we will focus on the political, economic and social factors. At the end of this part, we will give recommendation on the strategy used by Premier Inn.3.1 Political FactorsGovernment constitution is a major influence factor its policy will influence the company directly and indirectly, but they also offer chances and challenges. After the global economic downturn in 2008, the government has issued a series of policies to boost economic growth. However, the policy aimed at hotel industry or tourism industry is very rare . merely when the United Kingdom general election of 2010 was held, the three parties all put forward many programs to promote the tourism industry. Meanwhile, the British Tourism Association and cordial reception Association has lobby the government to issues some policies that are positive to tourist industry and hotel industry. Besides, in 2009, Prime Minister Gordon Brown offered the proposed program Low deoxycytidine monophosphate Industrial Strategy, which plans to provide more than 1.4 billion pound for the low carbon sector and those already adopted, and outlay 10.4 billion pound for low carbon investment over the next three years (Plesch, Austin Grant, 2005) .Based on these political factors, this paper considers that the strategies Premier Inn adopted are valid, especially the operating strategy. First, the operating strategy in Premier Inn is aggressive which just meet the political situation. Second, the Premier Inn has launched Good Together program which aims at CO 2 reduction. These practices not fit the proposal the government advocated, but fit the societys environmental demands.3.2 Economic FactorsEconomic factors influence how easy or hard it is to be successful and lucrative (Thompson, 2002). The UK government has held a serious of international sporting events in 2009, such as the Ashes and the ICC World Twenty 20. These events may promote visitor numbers and then boost the hotel industry. In addition, the 2012 Olympic Games and Paralympic Games will hold in London. This will provide the Britain hotel industry with a huge chance.Obviously, Premier Inn has already seized the opportunity because it has already developed some hotel which is adjacent to the Olympic Stadium. And the new website will play a significant role in commodious the consumers. Actually, the marketing strategy that Premier Inn adopted has already worked. From the annual report of the Whitbread, Premier Inn outperformed its competitors during October 2009. Regional in come was down about 6.4 last year, compared to a decrease of 8.5 in the regional hotel sector and a decline of 9.6 in the whole regional hotel industry (Annual Report, 2009).3.3 Social FactorsSocial factors also play an important part in the development of enterprises. Living conditions, income distribution and lifestyle all have tremendous influence on the operating methods of enterprises. With the improvement of living conditions, masses are willing to spend more money in enjoying life and choose to relax after working, because their work are so busy and they have rare spare time. Therefore, the services provided by high-level hotels just meet the demands. But after economic crisis, the internal demand has been weak, and an increasing number of British people choose to travel aboard instead of domestic travel. These social factors are clearly not advantage for the hotel industry.The marketing strategy Premier Inn adopted, as we described above, does not aim at this social situat ion. In the authors opinion, these strategies have more concern about the external market other than the domestic social conditions. But on the other hand, the increase in the number of non-profit environmental organizations indicates that publics sensitivity to environmental issues has significantly increased. The society has become more dying(predicate) and critical about the environmental practices of firms. Good Together program of Premier Inn not only shows the efforts made in environmental protection, but also enhances the corporate image and upgrades its enterprise competitiveness.3.4Technique FactorsTechnology is widely recognized as an important competitive advantage (Chu Choi, 2000). As the hotel industry, technique factor seems have curt relationship with the hotel development. But sometimes new and proper technology could provide unexpected harvest.From the strategy we mentioned above, Premier Inn have adopted the new website that now attracts over three million visit s per month. Moreover, the company has used streamlining management to reduce the internal cost.In general, we think the strategy used by Premier Inn is very appropriate under the flow situation. But the problem is that it is too much reliance on the international tourist industry. Once the outbreak of the economic crisis, this mode of operation is very dangerous and company may get into trouble. Actually, the domestic business and conference market is a buoyant sector for hotel (1996) in the meantime the economic gradual recovery will help to stimulate the hotel market. So Premier Inn should make some strategies to attract these potential consumers. To serve these high standards clients, Premier Inn should offer amenities services to meet the highest requirements. High quality and multi-functional rooms equipped with latest communication facilities, such as online 3D conference, will be very attractive. In details, based on what the businessman needs may different from the common consumers, the quick and facility services are obligatory to them. Such as the office supplies, fast printers and speedy laundry facilities are all very important to these consumers.4. ConclusionIn this paper, we focus on the strategies used by Premier Inn after the serious economic crisis. The article mainly analyzes the marketing and operating strategies with PEST analysis in the current situation. In general, we consider that Premier Inn has adopted appropriate strategies to boost its development. But the problems in the strategies were pointed out that the company has not paid enough financial aid on the domestic market. In the authors opinion, Premier Inn should pay more attention on its domestic market.

Globalisation Has Benefited Everyone Brought Advantages Economics Essay

globalization Has Benefited Everyone Brought Advantages Economics EssayProponents of globalisation are of the view that it has benefited everyone and helped to drag millions upon millions out of poverty. However a close analysis of the feigns of globalisation tell a very different story. bit it is true that globalisation has benefited many, it has had an equally lay waste to personnel on the lives of many others and made true development more of a mirage rather than a reality (Dunning, 2003). This essay depart critically die and discuss the benefits and disadvantages of globalisation and will conclude by either agreeing or disagreeing with the above statement.Even though globalisation is the buzzword today, it has been in existence in some form or some other for over a century. After World War II many regions of the world that were reeling from the devastating effects of the war, came together to create trade agreements that would help each of those regions to grow in the post war era. The European Union is one such trade agreement as is the NAFTA agreement, GATT, APEC, ASEAN and many others. Due to the advances made in technology, especially in the telecommunication industry, globalisation saw a rapid increase in the latter wear of the 20th century (Guillen, 2001). The ultimate goal of globalisation was to liberalise formerly closed economies, integrate national economies and create one huge global thriftiness that would not only decrease trade barriers and increase trade and corporation but would also help poorer and develop nations to become industrialised thus shake up the lifespan standards of billions (Grewal, 2006).While the goals and objectives of globalisation are noble, such goals and objectives are not very easy to achieve. Even though the above may look good in theory, in reality it is easier said than done and usually causes more damage to economies, the social fabric of nations and the environment as a whole (Surez-Orozco Qin-Hil liard, 2004).With the assault of globalisation in its current form, which began in the late 1980s and has been gathering steam, many manufacturing organisations in the west have seen their profitability increase. The reason for this positive effect on the bottom line has been chiefly due to the fact that globalisation allowed these companies to relocate their manufacturing plants to developing countries, where labour is cheap. In doing so they were able to reduce the live of the products and become more profitable. While such a relocation, may have benefited the developing economy where the plant was relocated to, it left huge numbers of individuals indolent in its home kingdom (Helbling, Batini Cardarelli, 2005). Thus it can be stated that while one economy gained jobs and was able to uplift the living standard of many, another economy lost jobs, which had an equally devastating effect, while the company in question continued to earn profits and prosper.During the 1990s and to date, India is one such country that has benefited vastly from globalisation. Throughout the past decade or more many European and North American, technology companies have outsourced their software development to India, which rose up to the challenge and has become a global IT giant. While such a growth in employment has benefited the country and helped to create a new pump class, globalisation has not been as favourable to its closest neighbour Sri Lanka. Sri Lanka with a literacy rate of 90% has seen much foreign direct investiture in the line up sector. While this has helped the country to keep unemployment trains down, the semi- ball-hawking or low skilled nature of the jobs that are available to its citizens does not help the country to grow and prosper to the level that globalisation has aided India (Schmidt Hersh, 2000). On the contrary, Sri Lanka has seen a severe increase in underemployment of its university educate youth, who due to the lack of white collar jobs, ha ve had to resort to working in the garment industry (Kiggundu, 2002). As is apparent from the above, while globalisation benefits one segment of the population, its affects are not equal, on the contrary they are mixed, thereby it can be stated that the above statement is not accurate in its view of globalisation.Proponents of globalisation ofttimes cite the fact that increased entreat for export from developing countries, create an inflow of foreign exchange revenue and increases employment opportunities, which in turn helps the country to develop (Bhagwati, 2004). While this is true to some extent, there is an equally disadvantageous side to this phenomenon. In order for employment opportunities to increase in an economy, it requires widening growth to exceed productivity growth. At the similar time for profitability to increase, it needs productivity growth to outpace output growth. This conflict in the two, results in companies opting to increase productivity at the expense of output growth. Thus even though the developing economies have bent backwards to attract foreign direct investment by providing tax cuts, capital and native resources etc, in the hopes of boosting domestic employment and earning foreign exchange revenues. The companies that enter the country usually plunder the capital and natural resources made available to them (Samli, 2002). And instead of do use of the labour that is available to them, they automate their production processes to a great extent. Further they return much of the profits earned to the parent company and its shareholders who are often resident in developed economies (Smith Debrah, 2002). Here again it is apparent that while globalisation has helped businesses to develop and become more profitable, the benefits of globalisation are often enjoyed by the developed economies, rather than the developing economy that were supposed to benefit, in the first place.As a part of the initiative to liberalise an economy, mos t developing economies were forced to reduce welfare spending in terms of healthcare, education and social assistance. Further in order to attract foreign direct investment into the country, most of these economies were required to relax their stringent labour laws, which have resulted in the exploitation of workers (Murshed, 2002). While it is true that many multi-national companies are now operating in developing economies and have helped to increase employment levels within the country. The lack of strong labour laws, allow these companies to pay meagre wages to their employees and not a living wage as is the ethical thing to do. This combined with the lack of universal health care and education has a devastating affect on the workers (Brysk, 2002). While they may have a job and are able to earn a living, their wages are usually insufficient for paying for more than nutrient and rent. Thus making it impossible for this segment to educate their children adequately (Mittelman, 200 2). Thereby causing a vicious cycle, where the children end up in low skilled or semi skilled jobs much like their parents and unable to breakout of poverty (Midgley, 2007). The lack of education and healthcare also has a catastrophic affect in the long term for the economy, as it will never be able to make the leap from being a developing economy to a developed economy as long as its citizens lack a strong education (Micklethwait Wooldridge, 2001). Further this lack of education not only will increase the wealth disparities within the economy, but it will also continue to increase the disparity between developed and developing nations in the long run.establish on the discussion above it is apparent that globalisation has been very advantageous to businesses. While it is a fact that some countries like India and China have benefited immensely from globalisation and seen the prosperity of their citizens increase to unprecedented levels, other countries have not been so lucky. On the contrary, globalisation has succeeded in further increasing the social challenges confront by these countries and pushed the dream of becoming a developed economy further out of their reach (Micklethwait Wooldridge, 2001). Therefore it can be stated that the statement Globalisation has benefited everyone. It helped all the people to increase their living standards, brought advantages to organisations and businesses and enabled economies to develop is only partially true.